Mel and Patricia Ziegler, founders of Banana Republic and authors of the new book, Wild Company: The Untold Story of Banana Republic, provide succinct advice on how to create, grow, and sustain a new company.
Your customer is your best asset.
Everything that’s successful is intensely personal.
Creativity, chutzpah, and imagination work wonders even without money or experience.
Never take no for an answer.
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