Banana Republic Business Advice: How to Grow a Company

Mel and Patricia Ziegler, founders of Banana Republic and authors of the new book, Wild Company: The Untold Story of Banana Republic, provide succinct advice on how to create, grow, and sustain a new company.

Your customer is your best asset.
Everything that’s successful is intensely personal.
Always over-deliver.
Creativity, chutzpah, and imagination work wonders even without money or experience.
Never take no for an answer.
Be authentic.

Banana Republic business advice

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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