Question: What’s the best way to sell children’s books?
John Kremer’s Answer: You have three choices in marketing children’s books: market to the children, market to their parents, or market to their grandparents. All three are audiences for children’s books.
Personally, I think it’s best to target the children through schools and libraries. Of course, that means first targeting teachers and librarians.
You can sell a lot of children’s books to libraries if you get reviews in Horn Book, School Library Journal, Booklist, and Library Journal. That’s how you target libraries. Once you get the reviews, you can do additional promotions to libraries by using colorful postcards featuring those reviews and any other testimonials you get from your favorite librarians.
As for schools, work to get booked to speak at schools. Check out http://www.schoolbookings.com as a tool to help you get school engagements. Also ask your favorite grade school teachers to give you testimonials, help you get local school bookings and, most important teach you how to get such books.
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