If they are truly honest, all authors hate marketing. They’d rather write.
Building relationships is the key to marketing. And that’s just a matter of making friends.
Of course, if you write a great book, your marketing is at least half done. Great books create great fans. And great fans sell books.
Remember: 80% of all books are sold by word of mouth. Your job is to get that word of mouth started by writing a great book and then marketing your book every day.
Rely on the relationships you’ve created with other book authors, with readers, with fans, with the people that read your blog, and with any joint venture partners.