How to Use Subheads That Zing in a Great Way

In the video below Jeff Walker, the Product Launch King, describes how a poorly designed magazine, The Economist, caught his interest. It was their use of subheads — all quoting lyrics from Tom Petty songs — that had him on pins and needles. And convinced him to subscribe to that magazine.

The big takeaway: How to craft a message that resonates with your tribe and creates raving fans.

Second takeaway: Share your personality by the way you write things and the way you do things. Answer this question: What makes you different?

Don’t try to be like someone else. Don’t try to be like everyone else. Share what makes you special.

Jeff Walker on lyrics as subheads

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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