Just a combo of wholesale gift shop sales, gift catalogs, on-site retail including holiday shows, special sales (Quaker Grits), commodities catalogs, in-office/school lobby sales and, of course, Amazon and Ingram.
And a lot of hustle. She’s been doing this for years and been doing it well.
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.