Seth Godin: How to Sell a Book or Any New Idea

Step 1 of Book Marketing

Here is an excerpt from Seth Godin’s manifesto on selling books and new ideas.

My friend Fred has a new book coming out and he was trolling around for new marketing ideas.

I think he’d be surprised at this:

Sell one.

Find one person who trusts you and sell him a copy. Does he love it? Is he excited about it? Excited enough to tell ten friends because it helps them, not because it helps you?

Seth Godin on selling books

http://changethis.com/manifesto/50.01.Tribes/pdf/50.01.Tribes.pdf

Tribes grow when people recruit other people. That’s how ideas spread as well. They don’t do it for you, of course. They do it for each other. Leadership is the art of giving people a platform for spreading ideas that work. If Fred’s book spreads, then he’s off to a great start. If it doesn’t, he needs a new book.

Step 1 says: If you don’t have a book that can galvanize a tribe, if you don’t have a product that will spread, if you don’t have a service that will generate passion among a group of people, you must stop what you’re doing and start over.

For more inspiration and guidance, check out the rest of Seth Godin’s manifesto on How to Sell a Book (or Any New Idea).

Book Marketing Note from John Kremer

The main job of a book author is to start creating word-of-mouth advocates. You do that one person at a time until you reach a tipping point where more and more readers self-select themselves as your book advocates.

You build a tribe one advocate at a time. You can start today. With the person right next to you.

John Kremer on Tribes: You build a tribe one advocate at a time. You can start today. With the person right next to you.

Connect with John Kremer here:

Facebook Profile: https://www.facebook.com/johnkremer

Facebook Group: https://www.facebook.com/groups/BookMarketingSuccessStories

GoodReads: https://www.goodreads.com/author/show/173511.John_Kremer

Instagram: https://www.instagram.com/johnfrederickkremer

LinkedIn: https://www.linkedin.com/in/johnkremer

Pinterest: https://www.pinterest.com/johnkremer

Rumble: https://rumble.com/register/BookMarket

TikTok: https://tiktok.com/@bookmarketing

Twitter: https://www.twitter.com/johnkremer

Vimeo: https://vimeo.com/user135683864

YouTube: https://www.youtube.com/c/JohnKremer

Buy Me a Coffee: https://www.buymeacoffee.com/BookMarketing

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

Tags: , , , , , ,
Previous Post
Giving Up, Holding On
Author Tips Book Marketing eBook Marketing

When You Feel Like Giving Up …

Next Post
Billion Book Initiative - Book Marketing Bestsellers
Author Tips Book Marketing eBook Marketing Internet Marketing Marketing Novels Publicity Tips Social Media Speaking

Book Marketing Tip of the Week: August 14, 2013