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Mobile Marketing Stat of the Day: April 7, 2014

Mobile Marketing Stat of the Day 50% of people using a mobile device use it as their primary search AND Internet tool. Source: SuperMonitoring – http://www.supermonitoring.com/blog/2013/09/23/state-of-mobile-2013-infographic Note: People who use smartphones and tablets love to access their emails, search for websites, and interact with those websites. Again, make sure your websites are mobile accessible. And […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Mobile Marketing Stat of the Day: April 3, 2014

Mobile Marketing Stat of the Day In 2013, 19% of Google’s ad revenue came from mobile search ads (eMarketer). The share of Google paid search clicks from mobile devices rose to 34.2% in December 2013. In 2013, the average U.S. click-through rate of smartphones was 64% higher than the average desktop CTR. Source: Marin Software’s […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Mobile Marketing Stat of the Day: April 2, 2014

Mobile Marketing Stat of the Day Smartphones have penetrated 60% of the market for phones worldwide. Source: eMarketer – http://www.marketwatch.com/story/mobile-on-pace-to-surpass-desktop-paid-search-on-google-by-end-of-2015-2014-03-19 With smartphones starting to dominate telecommunications, Internet access, and email access, it’s time to consider optimizing your website for mobile access, designing your email for mobile media, implementing text messaging marketing, and creating a mobile […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Mobile Marketing Stat of the Day #3

Mobile Marketing Stat of the Day: April 1, 2014

Mobile Marketing Stat of the Day: 65% of all emails in the U.S. are opened on a tablet or smartphone. Source: U.S. Consumer Device Preference Report by Movable Ink Tip: Be sure your emails are designed to open well in smartphones and tablets, or you will be missing a big part of your audience. Also […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

Continue Reading