Mama by Terry McMillan
The Mama Bestseller Video
When Terry McMillan’s first novel Mama was published in 1987, she wrote more than 3,000 letters to bookstores, colleges, chain stores, African-American groups, and other groups asking them to stock and/or promote her book. She offered to do readings wherever they would give her space. The response was so great that she ended up doing […]
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
Author Promotion: How Terry McMillan Got Her Bestselling Start
When Terry McMillan’s first novel Mama was published in 1987, her publisher only sent out press releases and review copies — their standard low-level effort for first-time authors. So Terry took the promotion into her own hands. She wrote more than 3,000 letters to bookstores, colleges, chain stores, African-American groups, and other groups asking them […]
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.