The Mama Bestseller Video
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When Terry McMillan’s first novel Mama was published in 1987, she wrote more than 3,000 letters to bookstores, colleges, chain stores, African-American groups, and other groups asking them to stock and/or promote her book. She offered to do readings wherever … Continue reading

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

Author Promotion: How Terry McMillan Got Her Bestselling Start
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When Terry McMillan’s first novel Mama was published in 1987, her publisher only sent out press releases and review copies — their standard low-level effort for first-time authors. So Terry took the promotion into her own hands. She wrote more … Continue reading

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .