Stephen King

Stephen King on Writing

Stephen King: Writing Is Magic

Writing isn’t about making money, getting famous, getting dates, getting laid or making friends. Writing is magic, as much the water of life as any other creative art. The water is free. So drink. — Stephen King Writing isn’t about making money, getting famous, getting dates, getting laid or making friends. Writing is magic, as […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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When to Use a Pen Name

Pen Names: When to Use Them, When Not to Use Them

Book Author’s Question My question has to do with pen names, and when they’re appropriate to use. I work in finance, and am writing a marital book for young couples. The issue I’m having is I work full time in finance and don’t want to be ridiculed for writing a marital book. I also want […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Telephone Sales

800 Phone Numbers: Why You Should Get a Toll-Free Phone Number

Get a Toll-Free Phone Number If you are serious about providing customer support and service, install a toll-free number to make it easier for your customers to call and order from you. Toll-free numbers are so inexpensive nowadays that you really cannot afford to offer anything less. Note that with the increased demand for toll-free numbers, the FCC […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Benefit-Oriented Testimonials

Lisa Copen: Collecting Testimonials and Blurbs

Seven years ago, Lisa Copen shared the following advice on getting testimonials with members of The Book Marketing Network. I thought her advice was worth repeating. When collecting your testimonials or blurbs for your book, make sure to not have all of them be from experts. Yes, a well-known celebrity can add a bit of […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

Continue Reading