Stephen King: Writing Is Magic
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Writing isn’t about making money, getting famous, getting dates, getting laid or making friends. Writing is magic, as much the water of life as any other creative art. The water is free. So drink. — Stephen King Writing isn’t about … Continue reading

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

Pen Names: When to Use Them, When Not to Use Them
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Book Author’s Question My question has to do with pen names, and when they’re appropriate to use. I work in finance, and am writing a marital book for young couples. The issue I’m having is I work full time in … Continue reading

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

800 Phone Numbers: Why You Should Get a Toll-Free Phone Number
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Get a Toll-Free Phone Number If you are serious about providing customer support and service, install a toll-free number to make it easier for your customers to call and order from you. Toll-free numbers are so inexpensive nowadays that you really cannot … Continue reading

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

Lisa Copen: Collecting Testimonials and Blurbs
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Always choose a specific benefit-oriented testimonial over a celebrity’s vague testimonial. Click To Tweet Seven years ago, Lisa Copen shared the following advice on getting testimonials with members of The Book Marketing Network. I thought her advice was worth repeating. … Continue reading

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .