In its June 2007 issue, Promo magazine featured Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking.
As CEO of the Word of Mouth Marketing Association, Sernovitz excerpted the association’s manifesto. Here it is:
Happy customers are your best advertising. Make people happy.
Marketing is easy. Earn the respect and recommendation of your customers. They will do your marketing for you, for free.
Ethics and good service come first.
You are the user experience (not what your ads say you are).
Negative word of mouth is an opportunity. Listen and learn.
People are already talking. Your only option is to join the conversation.
Be interesting, or be invisible.
If it’s not worth talking about, it’s not worth doing.
Make the story of your company a good one.
It is more fun to work at a company that people want to talk about.
Use the power of word of mouth to make business treat people better.
Honest marketing makes more money.
Now, those are some great rules to heed when planning your own marketing campaigns and building your company.