What Is a Good Self-Publishing Company?

You Are a Self-Publisher

I saw this lead question in a recent email I received: What is a good self-publishing company?

The answer is simple: YOU.

Yup, the only good self-publishing company is yourSELF. That’s what self-publishing is all about.

I know that there are a lot of companies out there now that call themselves self-publishing companies. But the fact of the matter is that you can really only call it self-publishing if you do it yourself.

You can easily self-publish in three ways:

1. Self-publish an ebook via Kindle (http://kdp.amazon.com) or Smashwords (http://www.smashwords.com). It doesn’t cost anything to publish ebooks through these services. You should always self-publish an ebook version of your book. 50% of all book sales are now ebooks.

2. Self-publish a POD book (print-on-demand) using Ingram Spark (http://www.ingramspark.com). It will cost you a little to publishing via POD with Ingram Spark. This is a less expensive way to get started with a printed book that the following option but does cost a little more per copy.

3. Self-publish a printed book using an offset printer like King Printing, Bang Printing, etc. You can find a list of offset printers at http://bookmarketingbestsellers.com/the-top-250-book-printers. It doesn’t pay to use an offset printer unless you are doing a print-run of 500 or more copies. This is the most expensive option, but the least expensive in the long run if you sell the books.

Avoid 95% of the so-called self-publishing companies. If you do decide to go ahead with one of them, do not buy into any of their marketing programs. Their marketing programs are way over-priced and almost universally ineffective.

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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