Mobile Marketing Stat of the Day
77% of Facebook’s monthly active users now access Facebook via their mobile phones and tablets (as of the 4th quarter of 2013).
That’s compared to 64% in the 4th quarter of 2012.
Facebook has over 1.2 billion monthly active users.
Source: Facebook – http://investor.fb.com/results.cfm
What does this mean for your Facebook posts?
Shorter posts are more effective because shorter posts are more accessible via mobile devices.
Graphic posts are more effective because graphic posts (posts with images) show up really well on mobile devices.
And what does it mean for your Facebook timeline photo?
One key thing: Keep any print in your timeline photo large enough that someone can read it on a mobile device.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.