If you are not using videos yet to market your books, audios, courses, speeches, and coaching, perhaps these stats and facts will help motivate you to get into action now:
The chances of getting a page 1 listing on Google increase 53 times with video (Forrester Research).
Sales pages with a video produce 132% higher conversion rates than sales pages with a static image.
Videos in search results have a 41% higher click-through rate than plain-text results (Econsultancy).
Google now shows videos before text content.
Using video on landing pages increases conversion rates by 80% (EyeView Digital).
Video accounts for more than 50% of all mobile traffic.
YouTube is the 2nd biggest search engine in the world, behind Google.
Internet video traffic will be 69% of all global consumer Internet traffic in 2017 (Cisco).
YouTube gets 1 billion unique visitors each month.
90% of potential customers find video useful in making buying decisions.
Posts with videos attract 3 times more links than plain-text posts (Moz).
Videos in marketing increase click-through rates by 96%.
Google often shows video thumbnails next to the search listings of the pages that contain a video.
72% of marketers believe that buyers are more likely to purchase after viewing an email campaign that incorporates video.
Squeeze pages with video increase conversions by 30% (with a range between +12% to +115%).
One way to take advantage of all this traffic and search engine possibilities is to implement schema.org markup on your videos — even if they’re already on YouTube.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.