If you are not using videos yet to market your books, audios, courses, speeches, and coaching, perhaps these stats and facts will help motivate you to get into action now:
The chances of getting a page 1 listing on Google increase 53 times with video (Forrester Research).
Sales pages with a video produce 132% higher conversion rates than sales pages with a static image.
Videos in search results have a 41% higher click-through rate than plain-text results (Econsultancy).
Google now shows videos before text content.
Using video on landing pages increases conversion rates by 80% (EyeView Digital).
Video accounts for more than 50% of all mobile traffic.
YouTube is the 2nd biggest search engine in the world, behind Google.
Internet video traffic will be 69% of all global consumer Internet traffic in 2017 (Cisco).
YouTube gets 1 billion unique visitors each month.
90% of potential customers find video useful in making buying decisions.
Posts with videos attract 3 times more links than plain-text posts (Moz).
Videos in marketing increase click-through rates by 96%.
Google often shows video thumbnails next to the search listings of the pages that contain a video.
72% of marketers believe that buyers are more likely to purchase after viewing an email campaign that incorporates video.
Squeeze pages with video increase conversions by 30% (with a range between +12% to +115%).
One way to take advantage of all this traffic and search engine possibilities is to implement schema.org markup on your videos — even if they’re already on YouTube.