In this episode of the Book Marketing Success podcast, I interviewed Dr. Rachel Noorda, assistant professor at Portland State University, and Michele Cobb, executive director of PubWest on the new report about book distribution options, Publishing Distribution Practices: How the Future of Publishing Distribution Can Be Forward-Thinking, Sustainable, Eco-Friendly, and Profitable.
Top 900 Independent Bookstores: https://bookmarketingbestsellers.com/top-900-independent-bookstores
Here are a few of the questions answered during this podcast episode:
How can the book industry decrease the return rate for books?
What does efficient delivery of print books to readers look like going forward?
What needs to be done to make book printing truly carbon neutral by 2050?
What’s stopping the industry from embracing POD as the preferred means for printing?
What shortcomings in the book industry were most exposed due to the pandemic?
And here are a few of the insights gained from the report …
Local buying can restrict supply chain disruptions caused by outsourcing and can support cost-effective delivery
Trade organizations such as IBPA and PubWest are vital for creating systems and alliances for the best publishing distribution practices.
Reduced print runs and more effective book marketing and promotion are key to minimizing returns.
Pre-orders (especially direct-to-consumer) can be particularly effective for combating returns and accurately determining print runs.
Distribution Practices Report
To read the entire Publishing Distribution Practices: How the Future of Publishing Distribution Can Be Forward-Thinking, Sustainable, Eco-Friendly, and Profitable report, click here: https://cdn.ymaws.com/www.ibpa-online.org/resource/resmgr/docs/DistributionPractices.pdf.
Independent Book Publishers Association (IBPA)
Founded in 1983 to support independent publishers nationwide, IBPA leads and serves the independent publishing community through advocacy, education, and tools for success. With over 4,000 members, IBPA is the largest publishing association in the United States. Its vision is a world where every independent publisher has the access, knowledge, and tools needed to professionally engage in all aspects of an inclusive publishing industry. For more information, visit https://www.ibpa-online.org.
Attend the IBPA Publishing University live in Orlando, Florida on April 29 to 30. Check out the details here: https://www.publishinguniversity.org.
Portland State University (PSU)
PSU is more than Portland’s public research university. It’s a place to test ideas and projects that show the world how different is done. Their innovative approach combines education with creative problem-solving and collaboration across campus for maximum impact. Nestled in the literary hub of Portland in the beautiful Pacific Northwest, the Book Publishing Program at PSU equips students with skills in writing, editing, design, and marketing that prepare them for work inside and outside of the publishing industry. For more info, visit https://www.pdx.edu/english/mams-book-publishing.
Contact Dr. Rachel Noorda, assistant professor, via email at email@example.com.
Publishers Association of the West (PubWest)
PubWest, a national trade organization of publishers and publishing-related members, is dedicated to offering professional education, publishing-related benefits, and opportunities for their members to do business as well as advocating for members, recognizing outstanding achievement in publishing, and providing a forum for networking to our members from across the United States and Canada. For more information, visit https://www.pubwest.org.
Contact Michele Cobb, executive director, via email at firstname.lastname@example.org.
Sign up for the PubWest Webinar on the Publishing Distribution Practices Report to be held on June 22nd at 11 a.m. Pacific, 2 p.m. Eastern. Click here to sign up: https://us02web.zoom.us/webinar/register/WN_RrArIoI6Sj2WNnKzD97d7g.
Connect with John Kremer
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About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.