Book Marketing Stories
Viral Video Shows How to Market a Bank
TD Canada bank turned ATMs into Automated Thanking Machines to create some very special moments for customers across Canada. A single mom, who could never afford to take her kids anywhere, was given a trip to Disneyland. A elderly woman was given airline tickets to Trinidad to visit her daughter who was battling cancer. An […]
Jeff Davidson: The Amazon Book Reviewer with an Agenda
Guest Post by Jeff Davidson An insidious trend is impacting authors, writers, poets, and all creative individuals everywhere. As a result of the Amazon.com review process, virtually anyone can post anything about any intellectual property at any time. Such postings can be made independently of whether or not one has actually, say, bought and read […]
The Difference Between Cats and Commas
This is so cute, I just had to share it! What is the difference between a cat and a comma? As far as I can see, there is only one difference: One has claws at the end of its paws, and the other is a pause at the end of a clause. Have you noticed […]
Jeff Davidson: 10 Tips for Becoming a Successful Mainstream Author
Guest Post by Jeff Davidson 1. The success of a book is 10% content and 90% marketing. Unless the publishing house is behind your book, forget it. 2. The book publishing industry is agent driven. Agents sell the best books for the most money, with some few exceptions. Authors representing themselves hardly ever match this. 3. The […]