Book Marketing Stories

Editing to Save Puppies – and Your Book

Did you know that a good editor can save puppies? That’s what this girl is telling the boy: Every time you use an apostrophe to make a word plural, a puppy dies. Now that’s why you always need a good editor – to save puppies … and to save your book. It’s always easier to […]

Guy Kawasaki on Books, Blogs, and Social Networks

Do you think the world of publishing is evolving? Have you ever thought of self-publishing? To learn more about how blogs, books and social content have evolved, Michael Stelzner interviewed Guy Kawasaki for this episode of his Social Media Marketing podcast. Guy shares his experience of publishing his first book in 1987 and how publishing […]

Cut the Passive Voice Via Zombies!

Do you want to know how to cut out the passive voice in your writing? Check out this advice from Rebecca Johnson via Twitter: Add by zombies after every verb. If the sentence makes sense, it’s passive. If it doesn’t make sense, it’s active. Check it out here: “She was eaten [by zombies.]” — passive […]

Use the Shakespeare System of Ebook Promotion

The growing popularity of ereaders, tablets, smartphones, and sites that sell digital books gives independent book authors a chance to hit the mainstream without a traditional book publishing deal. Matthew Mather’s The Complete Atopia Chronicles was his first novel. Within days of its release at the start of August 2012, it shot to #1 on […]