Book Marketing Success Podcast

Book Marketing Success Podcast #3: Postcard Marketing

Using Postcards and PostIt Notes to Market a Book For the first several years, sales for The Puppy Baby Book were abysmal. Then Dawn Ireland had a bright idea: Create a postcard of the book cover and literally hand them out everywhere. The post office was the best place: bored people standing in line waiting for their […]

Book Marketing Success Podcast #2: An Amazon Bestseller Story

Create a New York Times Bestseller on Amazon Sales Alone A book author I consulted over a year ago described how her nonfiction book made the New York Times monthly bestseller list when her only book sales were being made on Amazon with a print-on-demand book. Incredible, isn’t it? Even better she continued making sales of $100,000 per […]

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Book Marketing Success Podcast #1: Ernie Zelinski and the AARP

Persistence Pays in Getting Great Publicity It took Ernie Zelinski 10 years, but he finally got the AARP (American Association of Retired People) to mention How to Retire Happy, Wild, and Free in their September 2014 issue of The AARP Bulletin. What made this difficult and special in the end is that the AARP is […]