Book Marketing

Book Marketing tips, ideas, resources, and success stories.

Content Is King

Ernie Zelinski: Creative Book Marketing Strategies

Below are a few of self-publisher Ernie Zelinski’s favorite ways to sell his books. Ernie is the author of Career Success Without a Real Job: The Career Book for People Too Smart to Work in Corporations. What Should You Do with Defective Books? Here’s Ernie’s solution: He had defective copies of his book The Art of Seeing […]

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Gone With The Grits

One Self-Published Author Sells a Million Books a Year

This year Diane Pfeifer will sell over a million copies of her Gone with the Grits cookbook and other books (GritsBits.com). How did she do it? Her answer: Just a combo of wholesale gift shop sales, gift catalogs, on-site retail including holiday shows, special sales (Quaker Grits), commodities catalogs, in-office/school lobby sales and, of course, Amazon and Ingram. […]

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John Kremer on Heart and Mind

Never Let Failure Go to Your Heart

Never let success go to your head, and never let failure go to your heart. Don’t let success go to your head. It can tear it apart. And don’t let failure go to your heart. It can break it. Keep a little balance as you market your books. Stay focused. And have fun. Book Marketing […]

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The Martian by Andy Weir

How to Create a Bestselling Novel (and Movie)!

Here’s a short story about Andy Weir, author of The Martian: He didn’t start out to write a book. He just started blogging some stories on what it would be like to survive on Mars. And people started reading those stores — and liking them. That’s how he began to build his author platform. Then […]

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