Book Marketing

Booksellers Recommend: David Grossman’s No Cape Needed

Check out this model for a great sales letter to bookstores and booksellers: Booksellers Recommend: No Cape Needed: The Simplest, Smartest, Fastest Steps to Improve How You Communicate by Leaps and Bounds by David Grossman As a leader, you can make a major impact by simply embracing this critical fact: Communicating effectively with your most […]

Top Bloggers, food bloggers, fashion bloggers

108 DIY Bloggers, Food Bloggers, Beauty Bloggers, Garden Bloggers

Note: These blogs were featured recently in various magazines, so the traffic to these blogs should be much higher during the coming months. Act now to get in on that traffic. Why should you care about these bloggers? Because: If you have a book related to food, decorating, home DIY, fashion, beauty, or gardening, these bloggers […]

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Ellen L Hughes: Ask for Help

Guest post by Ellen L. Hughes, author of Be a Smart Client Ask for Help; Get More Help Working as a paralegal for over 20 years, I noticed many clients were intimidated by lawyers and the legal system. I decided to empower people by sharing what I learned in my book, Be a Smart Client: Guide to a Successful […]

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Seth Godin on How You Make People Feel

In a blog post many years ago, Seth Godin declared the following 98% rule: By a factor of three, what you do is not nearly as important as how it makes people feel. That’s a rule I have to practice more. Sometimes, in the hustle of day-to-day details, I forget the larger picture — which, in […]