Be persistent

Michael Levine: Ten Commandments for Dealing with the Media

A little story first: Michael Levine once sent out a great package for his book, Lessons at the Halfway Point (Celestial Arts). The package included three pages with cartoons at the top and some brief information about the book at the bottom. The fourth page was excerpted from Reader’s Digest, which featured a quote from […]

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Ian Rankin: 10 Rules for Writing

Here, according to mystery author Ian Rankin, are ten rules for writing. Read lots. Write lots. Be persistent. Have a story worth telling. … These are certainly worth paying attention to. Read lots. Write lots. Learn to be self-critical. Learn what criticism to accept. Be persistent. Have a story worth telling. Don’t give up. Know […]

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The Essence of Book Marketing: Making Real Friends

All of marketing ultimately comes down to one thing: creating relationships. If you don’t understand this basic principle, you will ultimately fail as a book marketer. All of marketing ultimately comes down to one thing: creating relationships. If you don’t understand this basic principle, you will ultimately fail as a book marketer. Click To Tweet […]