mobile devices

Mobile Marketing Stat of the Day: April 8, 2014

According to a study by comScore, Instagram users in the U.S. spend 98% of time on the social network via mobile which, of course, is to be expected, given that Instagram was designed to be accessed only via mobile (and only later became accessible via the web on computers). But, what’s more surprising is that […]

Mobile Marketing Stat of the Day: April 4, 2014

Mobile Marketing Stat of the Day Mobile devices now account for 53% of Facebook’s ad revenue (as of the 4th quarter of 2013). That’s compared to 23% in the 4th quarter of 2012. Source: Facebook – http://investor.fb.com/results.cfm Mobile devices don’t just account for ad revenue. They also account for sales of books, products, services, and […]

Mobile Marketing Stat of the Day: April 3, 2014

Mobile Marketing Stat of the Day In 2013, 19% of Google’s ad revenue came from mobile search ads (eMarketer). The share of Google paid search clicks from mobile devices rose to 34.2% in December 2013. In 2013, the average U.S. click-through rate of smartphones was 64% higher than the average desktop CTR. Source: Marin Software’s […]