John Kremer’s Book Marketing Tip of the Week
November 4, 2013 – Peanut Butter Lover’s Day
In this issue . . .
– Quick Book Marketing Tips
– Blog Posts and Articles on Marketing Books
Quick Book Marketing Tips
Telling Stories — So many self-publishers and new authors want to throw money at marketing or hire someone else to do the marketing for them when they should be spending the time creating great stories. By great stories, I mean, marketing messages that move people, get people talking, get people telling others about your story, etc. – http://blog.bookmarket.com/2007/07/less-money-more-story.html
Writing News Releases — Now, why is it that so many authors and publishers require two pages or more for their news releases when the Territory Ahead can sell a shirt in only four sentences? Not only did the copywriters describe the shirt in good enough detail for you to picture it, but they set a qualifier: If you’re shy, this isn’t the shirt for you. And then they told a short story — in two sentences! More… http://blog.bookmarket.com/2005/09/book-marketing-by-telling-stories_20.html
Halloween Infographic with a Punch — Here’s a great way to celebrate a holiday and tie your facts into something happening right now. Making videos for your business can be scary, even haunting. Here are the five biggest fears most people have in making videos — with tips on how to overcome them! – http://infographicaday.com/happy-halloween-the-5-biggest-video-fears
Increasing Orders — If you want to almost double the number of orders on your website, here are two tips for doing so. – http://blog.bookmarket.com/2008/01/double-your-order-page-orders.html
Blog Posts and Articles on Marketing Books
Here are a few useful blog posts on social media, book marketing, website creation, and indie bookstores.
Michael Brito: How to Become a Media Company and Turn Your Business into a Platform – http://bookmarketingbestsellers.com/michael-brito-how-to-become-a-media-company-and-turn-your-business-into-a-platform
10 Twitter Marketing Tips – http://infographicaday.com/twitter-infographic-10-twitter-marketing-tips
The Quotable Mark Twain: On Living a Kick-Ass Life – http://bookmarketingbestsellers.com/the-quotable-mark-twain-on-living-a-kick-ass-life
Lots of book author resources featured here: http://www.bookmarket.com/authors.htm
Even recipes can be presented as infographics. For example, here’s a recipe for Detox Water, presented as a recipe infographic. Detox water helps you maintain a flat belly. http://infographicaday.com/detox-water-flush-out-impurities
Would you believe what started out as 41 hashtags for book authors is now 121? Cool. Lots of opportunity for variety. ebook writers as well! – http://bookmarketingbestsellers.com/41-social-media-hashtags-for-book-authors
Book Authors in a New Blogging World – blog post by Martha Carr – http://thebookmarketingnetwork.com/profiles/blogs/book-authors-in-a-new-blogging-world
People become really quite remarkable when they start thinking that they can do things. When they believe in themselves they have the first secret of success. — Norman Vincent Peale, minister and author – http://www.quotablebooks.com/business.htm
Inspirational Quote
The universe doesn’t always give you what you want. It gives you what you need. — Rommie, character in Andromeda TV show
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
