Mobile Marketing Stat of the Day: April 10, 2014

Mobile Marketing Stats of the Day #12

Mobile Marketing Stat of the Day

iPhones and iPads accounted for half of all emails opened during the last half of 2013!

38% of iPhone users spend 15 seconds or more viewing each email message they opened.

Android devices accounted for 14% of all emails opened during that same period (the last half of 2013).

Source: Movable Ink

Again, make sure your emails are readable on smartphones and tablets. Over 64% of emails are opened on smartphones.

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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