Book Marketing Stories
Anna Quindlan: On Your Work as a Writer
You cannot be really first-rate at your work if your work is all you are. — Anna Quindlan, novelist You cannot be a first-rate writer if your writing is all that you are. Yes, you do need passion. You have to live your words. You have to love what you do. But you still need […]
Stella Togo: The 5-Minute Guide to Writing a Blog Post
The following is a guest post from Stella Togo, book author, speaker, and blog post author. Do I have your attention? Good, because tip #1 is to grab your readers with an intriguing title. Use a title that grabs the attention of your readers. Like most beginning writers, I used to draw out all of […]
Dave Chilton: The Key to a Great Book Cover
Your cover is your book’s packaging. It’s a big part of your branding. It’s a really big part of your marketing. And it’s the first impression for most readers and buyers. That means you really need to test your book covers. Good book covers pop. They stand out. They make an impression. A good book cover […]
The Power of Podcasts: Pitch Them for More Exposure
As a book author, you should be targeting podcasts as a key way to market yourself and sell your book. Podcasts have three key things going for them: Targeted: Podcasts can be targeted by topic and demographics. Get interviewed by podcasts that target your audience. Book Buyers: Podcast listeners are book buyers. And they love […]