Book Marketing Stories

Mitch Axelrod: The New Game of Selling Video

In this interview Mitch Axelrod, author of The New Game of Selling: Attract, Convert, and Keep More Customers and Multiply Profits, talks about the old game versus the new game of sales. The old sales strategies was all about manipulation: convincing people and closing the sale. The new approach is about doing what’s right for […]

Book Marketing Q&A, Part Two

Here is Part Two of my live Book Marketing Q&A session via Facebook Live on Wednesday, December 14, 2016. I cover some very key points while answering questions and talking about my new 1001 Ways to Market Your Books Master Class with Daniel Hall and John Kremer. Book Marketing Q&A session covers key book marketing […]

Book Marketing Q&A, Part One

Here is Part I of my live Book Marketing Q&A session via Facebook Live on Wednesday, December 14, 2016. I cover some very key points while answering questions and talking about my new 1001 Ways to Market Your Books Master Class with Daniel Hall and John Kremer. Book Marketing Q&A session covers key book marketing […]

Umberto Eco: On Scraps of Wisdom

I believe that what we become depends on what our fathers teach us at odd moments, when they aren’t trying to teach us. We are formed by little scraps of wisdom. — Umberto Eco The same is true for much of what we learn about marketing books and selling on the internet or promoting via […]