Book Marketing Stories
Lisa Copen: Collecting Testimonials and Blurbs
Seven years ago, Lisa Copen shared the following advice on getting testimonials with members of The Book Marketing Network. I thought her advice was worth repeating. When collecting your testimonials or blurbs for your book, make sure to not have all of them be from experts. Yes, a well-known celebrity can add a bit of […]
Werner Herzog: Advice on Creating Great Content
The following pieces of advice from director, screenwriter, and actor Werner Herzog are featured on the back cover of this book: Werner Herzog: A Guide for the Perplexed: Conversations with Paul Cronin. Always take the initiative. There is nothing wrong with spending a night in jail if it means getting the shot you need. Send out […]
23 Things Happy People Do Differently
Don’t hold grudges … Dream big … Never make excuses … Treat everyone with kindness … See problems as challenges … Don’t sweat the small stuff … Speak well of others … Exercise … Get absorbed in the present … Eat well … Nurture social relationships … Take time to listen … Never seek approval from others … Wake up at the same time every morning … Live minimally … Tell […]
The 12 Commandments of Success by W Randall Jones
Here are W. Randall Jones’s 12 Commandments of Wealth. They are really 12 rules for success. They are worth paying attention to as you write and market your books. Note: The comments after the bolded commandments are mine (John Kremer). 1. Never seek money for money’s sake. — If you are writing and marketing your books […]