Book Marketing Stories
Handwritten Notes Stand Out – Deborah Lloyd
Book Marketing Tip: In the age of e-mail and texts, a handwritten note always stands out. — Deborah Lloyd, chief creative officer, Kate Spade If you want to connect with people, get out your pen and write some meaningful short notes. By hand. Do this for booksellers. Do this for TV producers. Do this for […]
Jeff Davidson: Leveraging Your Book Talks and Author Appearances
After booking a speaking engagement it makes sense for authors to consider, “What are the other revenue opportunities with this client?” For example, would the meeting planner be interested in ordering books for all the participants? Are they having a board of directors meeting the night or morning before where you could lead a round-table […]
The 12 Commandments of Wealth
Here are W. Randall Jones’s 12 Commandments of Wealth. While they might not always make you rich, they are all worth noting and following. 1. Never seek money for money’s sake. 2. Find your perfect pitch. Discover your talent. 3. Be your own boss. 4. Get addicted to ambition. 5. Be early. Show up on […]
How to Establish an Effective Working Relationship with an Editor
Remember when email was a writer’s boon? The ability to zap over a finished manuscript on its due date, as opposed to subjecting the finished manuscript to the uncertainties of the postal service or even an express delivery service days before the due date, was a writer’s heaven. No more worrying about envelopes, zip codes, […]