Book Marketing Stories

What’s In It for Booksellers?

Question: What’s in it for booksellers? Over at The Book Marketing Network, I got the question, “What’s in it for booksellers?” In other words, why would bookstores buy any author’s book, especially one that is self-published? John’s Bookselling Response What’s in it for booksellers? Simple. Customers. That’s why they’ll carry your book. If you want […]

Mobile Marketing Stat of the Day: April 3, 2014

Mobile Marketing Stat of the Day In 2013, 19% of Google’s ad revenue came from mobile search ads (eMarketer). The share of Google paid search clicks from mobile devices rose to 34.2% in December 2013. In 2013, the average U.S. click-through rate of smartphones was 64% higher than the average desktop CTR. Source: Marin Software’s […]

A Must Read For Book Authors Who Are Broke!

Guest Post by Stella Togo Do you ever wonder why so many people believe you can’t make money as a writer? The truth is that it’s never been easier than it is today to make six and seven figures as an author! The problem is that most people write books without considering the marketing side. […]

Mobile Marketing Stat of the Day: April 2, 2014

Mobile Marketing Stat of the Day Smartphones have penetrated 60% of the market for phones worldwide. Source: eMarketer – http://www.marketwatch.com/story/mobile-on-pace-to-surpass-desktop-paid-search-on-google-by-end-of-2015-2014-03-19 With smartphones starting to dominate telecommunications, Internet access, and email access, it’s time to consider optimizing your website for mobile access, designing your email for mobile media, implementing text messaging marketing, and creating a mobile […]