Book Marketing Stories

Want to Get Publicity? Tell the Story of a Real-Life Example

If you want to get publicity or sell people on your ideas — via a book, a talk, a webinar, a blog post, or social media, tell the story of a specific real-life example. If you want people to be worried about global warming, don’t talk about global warming. Too big. Too hard to grasp. […]

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Stories Are About Real People

Stories are never about abstract ideas, never about abstract audiences. Stories are always about people. Real people. People with hearts that break, toast that burns, and lives that always seem somehow incomplete. Your goal? To complete. 3

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Questions and Answers on Book Marketing

I did a Q&A for a writer’s blog the other day. I thought I’d share the questions and answers here as well. Question: John, we love your sites BookMarketingBestsellers.com and Bookmarket.com (especially the free stuff page and your Book Marketing Tip of the Week newsletter!). How did you find your way into being a book […]

Cyrus Webb: How to Host a Successful Author Podcast

In an episode of Blog Talk Radio’s Marketing Club, host Chitra Agrawal interviewed Cyrus Webb of Conversations Live on how to create, host, and promote a successful author podcast. Sadly, this audio is no longer available. Alas, this podcast has been deleted. To create and syndicate podcasts yourself, check out these Podcasting Tools: http://bookmarketingbestsellers.com/podcasting-tools. Listen to this […]