Book Marketing Stories
John Robert Marlow: 10 Things Hollywood Wants in Source Books
Here are 10 things that Hollywood producers and decision makers want in the source material they option – whether from books, screenplays, or pitches. Pitchable Concept – No one has time to read everything, so no one tries. Instead, they read 10-second pitches called loglines. Ten seconds means you have to pitch the concept, not […]
Book Marketing Tip of the Week: 10 December 2012
John Kremer’s Book Marketing Tip of the Week December 10, 2012 – Dewey Decimal Day, Gift of the Magi Birthday, Human Rights Day, International Animal Rights Day, Green Monday, Mighty Mouse’s Birthday, Tree Sitting Day, Nobel Prize Ceremonies In this issue . . . – Book Promotion and Book Publicity Blog Posts – John Kremer’s […]
Jennifer Miller: Innovative Ways to Market a Novel
Jennifer Miller’s debut novel, The Year of the Gadfly, was published by Houghton Mifflin Harcourt. And, yet, even with great reviews from The Washington Post and Glamour, her book didn’t generate blockbuster sales. Her publisher even produced a book trailer featuring Brian Williams, Andrea Mitchell, Dan Rather, Christiane Amanpour, and Sam Donaldson reading from her […]
Can a Bad Book Be Sold with a Good Marketing Plan?
Question: Can any book, no matter the content or quality of writing, be sold with your book marketing plans? John’s Answer: A bad book can’t be sold no matter how good the plan of action. You can sell a few copies of a bad book, but once the word gets out — and it always […]