Have you thought about adding audio to your website yet? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words.
Audio gives you a more personal connection with your Web visitors. Social psychologists tell us that humans are more likely to trust you if they can both see you and hear you. And prospects are more likely to buy from those whom they feel they know, like, and trust.
So let’s think about how you can build that instant rapport with your prospects (AND boost your subscribers and sales to boot)! What could you do with audio? There are unlimited possibilities of what can be done with audio on websites and in email, but here are seven simple ideas to get you started.
1. Greet Your Website Visitors. Welcome visitors to your website with your own voice. It’s a much warmer welcome than text alone.
Important: Don’t just say welcome (yawn). Drive them to taking action, like signing up for your free ezine or special report. (You can see EXACTLY how I do this at http://www.EzineQueen.com.)
2. Create an Audio Class or a Series of Audio Lessons. Audio learning is still hot! Teach your audience via your voice instead of just words on the page. Think about developing a series of mini-audio lessons for your prospects. You can see how I promote my FREE audio class at EzineQueen.com.
3. Share Your Interviews. If you don’t have an interview clip already, ask a friend or colleague to conduct a short, dynamic interview with you via phone. Record it and post it at your website. Or, do a series of interviews with other experts in your field and post them at your site.
4. Feature Samples of Teleseminars. Do you want more signups for your free and/or paid teleseminars? Then start recording them. Pull out the highlights and post free clips of them at your website.
5. Pump Up Your Testimonials. You probably already have customer testimonials on your site. Now amplify their impact with audio. Have your customers record their testimonials in their own voices, and post them on your site along with their names and photos.
6. Make Your Emails and Ezines Talk. Liven up your emails by making them talk to your prospects, subscribers, and customers. The members on your lists will feel like you are right there with them. And, remember, it will be that personal connection that encourages people to hire you or buy your products. Be the first in your industry to do this, and watch your numbers rise!
7. Send Audio Postcards. Reach out to your best customers and prospects for holidays, birthdays, or other special occasions by sending them an email postcard accompanied with a personally recorded message.
About the Author
Online entrepreneur Alexandria K. Brown publishes the award-winning Highlights on Marketing & Success weekly ezine with 30,000+ subscribers.
If you’re ready to jump-start your marketing, make more money, and have more fun in your small business, get your free tips now at http://www.AlexandriaBrown.com.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
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