Book Marketing Stories
Book Marketing Tip of the Week: 7 December 2012
John Kremer’s Book Marketing Tip of the Week December 7, 2012 – The Birthday of Plastics, Gramophone Day, Bizarre Behavior at the Post Office Day, Marshmallow Peeps Day, Instant Replay Day, Dock of the Bay Day, National Fire Safety Day, International Civil Aviation Day, Microwave Oven Birthday In this issue . . . – The […]
Infographic: The Wholesale Dollar Value of U.S. Book Sales
2011 book sales in the U.S. included $14 billion in trade book sales as well as $9.5 billion textbook sales and $3.3 billion professional and scholarly book sales. During 2011, ebooks accounted for $2.1 billion (about 30%) of adult fiction sales – and adult fiction sales represented 97% of all ebook sales. Source: BookStats 2012 […]
3 Steps to Doing the Work You Love and Loving the Work You Do
I have discovered that many book authors hate marketing books. That’s too bad, because it can be the most fulfilling part of the job — that interacting with potential customers, with people whose lives you can change, with readers who will respond in the most interesting ways. I have discovered that many book authors hate marketing […]
David Perozzi: 13 Ways to Get the Attention of TV Producers
David Perozzi, the former producer of a key daytime TV show, offers 13 tips on getting your national TV pitches noticed. Check out his tips here (excerpted from an interview with Arielle Ford): 1. Help out. When pitching a TV show, add value. It’s not your job to sell your book or be a star […]