Can a Bad Book Be Sold with a Good Marketing Plan?

Question: Can any book, no matter the content or quality of writing, be sold with your book marketing plans?

John’s Answer: A bad book can’t be sold no matter how good the plan of action. You can sell a few copies of a bad book, but once the word gets out — and it always does — then you will sell few additional copies.

Content is important in book marketing. The quality of writing is important in book marketing.

The fundamental first step in marketing books is to create a good book in the first place. That involves the author in writing a good book — both in content and in the quality of writing.

Then the publisher takes over by editing and designing a great book — with a great cover.

Only then will marketing produce the results you hope it will.

John Kremer: First Step in Book Marketing

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Book Marketing Tip of the Week: 7 December 2012


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  2. Whew! I agree, John. But when I first saw the title of this post, my stomach did a bit of a flip flop at the thought of garbage being sold by unscrupulous marketing techniques.

  3. Pingback: John Kremer’s Book Marketing Tip of the Week: September 27, 2013 | Book Marketing Bestsellers

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