Book Marketing Stories
Infographic: The Wholesale Dollar Value of U.S. Book Sales
2011 book sales in the U.S. included $14 billion in trade book sales as well as $9.5 billion textbook sales and $3.3 billion professional and scholarly book sales. During 2011, ebooks accounted for $2.1 billion (about 30%) of adult fiction sales – and adult fiction sales represented 97% of all ebook sales. Source: BookStats 2012 […]
3 Steps to Doing the Work You Love and Loving the Work You Do
I have discovered that many book authors hate marketing books. That’s too bad, because it can be the most fulfilling part of the job — that interacting with potential customers, with people whose lives you can change, with readers who will respond in the most interesting ways. I have discovered that many book authors hate marketing […]
David Perozzi: 13 Ways to Get the Attention of TV Producers
David Perozzi, the former producer of a key daytime TV show, offers 13 tips on getting your national TV pitches noticed. Check out his tips here (excerpted from an interview with Arielle Ford): 1. Help out. When pitching a TV show, add value. It’s not your job to sell your book or be a star […]
The Holiday Season: It Is a Good Time to Tell Stories
While reading the December issue of Real Simple magazine, I noticed this quote from Lemony Snicket’s The Lump of Coal. I liked it so much that I created a graphic quote out of it so I could share it with all of you. Note that one of its messages is clear: The holiday season is […]