Book Marketing Stories

How to Use Facebook Questions to Increase Social Comments

Many Facebook marketing gurus encourage you to ask questions as a way of engaging your fans. Dan Zarrella of HubSpot dug into 1.2 million posts from 10,000 of the most popular Facebook pages to uncover whether or not questions work on Facebook. Not only was he able to show that questions do increase comments, but […]

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Gary Vaynerchuk on Social Media’s Multiplier Effect

Gary Vaynerchuk, author of The Thank You Economy, talks about how to get a return on investment from your social media activities. He calls his approach customer service on the offense. In the past, word of mouth spread to a handful of people within a customer’s closest circle of friends and family. Now, customers are […]

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Viral Videos: 80 Videos Worth Modeling

Here are a number of recent blog posts that highlight videos worth taking a look at. These videos may help you create videos for your book or other project that people will actually want to view, share with their friends, and even pass along to strangers. 10 Adorable Videos of Animals Feeding Other Animals – […]

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The Business of Writing: An Interview with Sharyn November

The following interview with Sharyn November, senior editor at Viking Children’s Books, is excerpted from a new book edited by Jennifer Lyons, The Business of Writing – Professional Advice on Proposals, Publishers, Contracts, and More for the Aspiring Writer. You can check out more about The Business of Writing on Amazon.com. JL: How do you find […]