Book Marketing Stories

Pamela Herrman on How to Monetize Your Facebook Page

So you have 1,000 Facebook friends and 800 people have liked your professional page. Here’s the question: How many of them have you made personal contact with, and how many of them have done business with you? Tune in with Pamela Herrman and Hugh Liddle to find out how you can monetize your Facebook page. […]

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Boyd Morrison on Writing Thrillers and Self-Publishing

Ebooks and self-publishing are mainstream these days but a few years ago ebooks were relatively unknown. Boyd Morrison was one of the first authors to upload a novel to Kindle, subsequently getting a book deal off the back of his self-published success. This year his US publisher decided to let him go so now he […]

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Editing to Save Puppies – and Your Book

Did you know that a good editor can save puppies? That’s what this girl is telling the boy: Every time you use an apostrophe to make a word plural, a puppy dies. Now that’s why you always need a good editor – to save puppies … and to save your book. It’s always easier to […]

Guy Kawasaki on Books, Blogs, and Social Networks

Do you think the world of publishing is evolving? Have you ever thought of self-publishing? To learn more about how blogs, books and social content have evolved, Michael Stelzner interviewed Guy Kawasaki for this episode of his Social Media Marketing podcast. Guy shares his experience of publishing his first book in 1987 and how publishing […]