Book Marketing Stories
Snoopy: The Greatest Gift You Can Give
The greatest gift you can give someone is simply to thank them for being part of your life. Remember this insight from Snoopy and Charlie Brown when you are thinking about spending big money on a gift for someone. A small gift of thanks is the greatest gift you can give. By the way, thanks […]
11 Secrets to Working with Difficult People
Here are a few of the secrets to working with difficult people that were shared by some of Hollywood’s most powerful women: Pretend to take an important call. Adopt a no assholes policy (don’t work with them). Be honest with the nightmare people. Remind yourself that you fall into that category. Be humorous. And gossip. […]
Query Letters That Work: Grab Them with the First Sentence
Guest post by Jeff Rivera Agents are so busy nowadays they won’t even give a query letter an entire paragraph to grab them. If you’ve passed the first test, what I like to call the scan test (meaning it looks professional at first glance), then you’ll be lucky to go on to the next test: […]
Writing Effective Emails That Get Attention
Guest post by Jill Konrath The following tips are excerpted with permission from Jill Konrath’s The Ultimate Guide to Email Prospecting. According to email provider ExactTarget, people take only 2.7 seconds to decide if they will read, forward or delete a message. These busy people sit with their finger on the delete button ready to blast […]