Author Tips

The Simplest Advice: Become What You Respect

Here is some of the simplest advice I’ve ever come across. I don’t know who originally gave the advice, but it’s worth paying attention to. Attract what you expect. Reflect what you desire. Become what you respect. Mirror what you admire. Good advice for authors. Good advice for publishers. Good advice for book marketers. Good […]

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Seth Godin on How You Make People Feel

In a blog post many years ago, Seth Godin declared the following 98% rule: By a factor of three, what you do is not nearly as important as how it makes people feel. That’s a rule I have to practice more. Sometimes, in the hustle of day-to-day details, I forget the larger picture — which, in […]

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Dawn Ireland: Postcard Marketing for Books

Learn how to sell 10 to 20 books every week on Amazon.com. A simple #bookmarketing technique. Click To Tweet Guest post by Dawn Ireland, author of The Puppy Baby Book The Puppy Baby Book was published in 2000. In late 2000 I entered it into a competition and in early 2001 it was a finalist in […]

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Joe Bovino: Hosting a Book Launch Party

Guest post by Joe Bovino, author of Field Guide to Chicks of the United States It was now or never. My business partner and I had decided to throw a festive party at a swanky hotel bar in West Hollywood, CA to celebrate the launch of my first book, Field Guide to Chicks of the United States, […]