Book Marketing

I got rhythm. I got Enlightenment Is Sexy.

Enlightenment Is Sexy Is Everywhere!

I just love the way that my friend Valerie Gangas is incorporating her book cover into promotional images to promote the release of Enlightenment Is Sexy. Check out this image: I got rhythm. I got music. I got Enlightenment Is Sexy. Who could ask for anything more? I got rhythm. I got music. I got Enlightenment […]

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Jeff Davidson: Tools in Your Book Author Arsenal

Every budding author can employ a handful of standard written materials to support his or her overall marketing efforts. These include an author biography, news releases, articles, and fact sheets. A Current Author Bio A biography is not a resume. A resume is certainly useful for landing a new job or the preparation of proposals, […]

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To Sell More Books, Show Don’t Tell

Here is an excerpt from an email book promotion I received a few years back that did not get my click-through to buy the book. This book “is a remarkable testimony to the strength and perseverance of the human spirit. This true story will pull at the heartstrings of every American, and readers from everywhere.” Now, that […]

Persistence: What You Have Control Over

When you are writing a book, you have lots of control over the content, style, and format of your book, but once you start to market, you lose a lot of control. You can’t force media to feature you. You can’t force bookstores to put your book on their shelves. You can’t force readers to […]