Book Marketing

Seth Godin on The Bestseller Effect

Here is a new article that Seth Godin shared via email. He makes some great points on how bestsellers are created. This is definitely worth reading: There are two markets for books (and music). The first market consists of grazers, collectors, or omnivores. They make the market happen. They read a lot of books. They visit the […]

28

Jim Misko: How to Do a Statewide Book Tour for Your Novel

In this article my friend Jim Misko describes how he organized and carried out a statewide book tour for his new novel. Here’s how he titled this article: From Omaha to Ogallala: The Nebraska book tour of James A. Misko for his new novel As All My Fathers Were. Note: Jim sold 720 copies of […]

Dedication to 1001 Ways to Market Your Books by John Kremer

An Example of a Great Book Dedication

I had forgotten about this dedication until Valerie Gangas shared it on Twitter today. This dedication from @JohnKremer lives on the door of my refrigerator so I never forget why I write. #Solidadvice pic.twitter.com/cD4nu0FbjQ — Valerie Gangas (@ValerieGangas) November 9, 2014 It’s a well-written strong dedication (even if I do say so myself, having written […]

41 5

Avoid the Perfect Book Syndrome, Aim for the Perfect Reader Experience

This headline features one of the key tips that product launch king Jeff Walker offered in a free video several years back. Of course, he talks about it as avoiding the perfect product syndrome. And aiming for the perfect client experience. But it’s the same thing. In this video he also describes Sideways Sales Letters […]