In a short 7-minute interview with Jeff Walker, Dean Jackson reveals his simple 2-step process to sell high-end events with a single email or Facebook post. Dean regularly sells out his events (costing anywhere from $5,000 to $20,000).
You can use these same two steps to sell books, webinars, workshops, memberships, services, coaching, and more, regardless of the price.
Step One: Do 150 hours of podcasting, blogging, videos, or other content creation to create a community that knows, loves, and trusts you.
Step Two: Announce your event via a Facebook post or email alert to your community.
That’s it. Build trust and credibility with good content consistently delivered. And then announce a great opportunity to those who eagerly follow you.