Book Marketing

Patricia Cornwall: On Life

My philosophy is simple. Keep your eye on the ball. Live life as if you mean it. — Patricia Cornwell, author Patricia Cornwell, author of the Kay Scarpetta crime novels, offers some great book marketing advice here: 1. Keep your eye on the ball. That means you need to stay focused not only when you are […]

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Book Publishing Q&A: Requirements to Get a Book Published

Book Publishing Question I was interested in getting a book published. I just wanted to know the requirements. What are they? John’s Book Publishing Answer First, that question is really too general since it provides me with no info about your book: topic, length, how much completed, audience, author platform, etc. Or about you. Both are […]

Seth Godin on The Bestseller Effect

Here is a new article that Seth Godin shared via email. He makes some great points on how bestsellers are created. This is definitely worth reading: There are two markets for books (and music). The first market consists of grazers, collectors, or omnivores. They make the market happen. They read a lot of books. They visit the […]

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Jim Misko: How to Do a Statewide Book Tour for Your Novel

In this article my friend Jim Misko describes how he organized and carried out a statewide book tour for his new novel. Here’s how he titled this article: From Omaha to Ogallala: The Nebraska book tour of James A. Misko for his new novel As All My Fathers Were. Note: Jim sold 720 copies of […]