Be careful when you are buying something online. It’s easy to fall for dubious promises.
For example, here’s a pitch I read online today:
You will discover 3 free and fast ways to make up to $150,000 from your book — before it’s even published.
It might be a great program, and a great promise, but note that its guarantee really says this: 3 free and fast ways to make anywhere from nothing up to $150,000 from your book.
The words up to are very misleading. They essentially promise nothing. But the only thing most people will see is the $150,000. I want that!
This promotion would be much stronger if it promised that you would make anywhere from $25,000 up to $150,000 from your book! Now, that’s a promise that any author would buy. It’s specific. It’s large enough. And it seems doable.
By the way, how do you make up to $150,000 from your book before it’s even published?