Be careful when you are buying something online. It’s easy to fall for dubious promises.
For example, here’s a pitch I read online today:
You will discover 3 free and fast ways to make up to $150,000 from your book — before it’s even published.
It might be a great program, and a great promise, but note that its guarantee really says this: 3 free and fast ways to make anywhere from nothing up to $150,000 from your book.
The words up to are very misleading. They essentially promise nothing. But the only thing most people will see is the $150,000. I want that!
This promotion would be much stronger if it promised that you would make anywhere from $25,000 up to $150,000 from your book! Now, that’s a promise that any author would buy. It’s specific. It’s large enough. And it seems doable.
By the way, how do you make up to $150,000 from your book before it’s even published?
Check out four ways to make up to $40,000 before your book is published. Click here.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.