Book Marketing

Seth Godin on Horizontal Book Launches

Reposted courtesy of Seth Godin I’ve explored a variety of ways to get to market with the books I’ve created over the last thirty years. I’ve self-published, worked with most of the major NY publishing houses, did a partnership with Barnes and Noble and another with Amazon — all as a way to solve the […]

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Launching a Book to Real Bestseller Status

In this video, Jeff Walker talks about how he drove his new book Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams to the New York Times bestseller list. In essence, he used the techniques he writes about in his book. […]

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Bookseller Letters You Would Love to Get

Here are a few bookseller letters any author would like to get. When working with your local booksellers, ask them to write a letter endorsing your book. You can provide the blurbs below as samples to inspire them to write you a great testimonial quote: “Wow, this book keeps walking out the door. Kids really […]

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The Book Publishing Industry on the Rocks?

Guest Post by Jeff Davidson The book publishing industry, as we have long known it, is beginning to implode. A book that sells as few as 3,500 copies in a week can land on the bestseller list. Once, such sales figures wouldn’t cause a ripple. Curiously, the best literary agents receive 200 or more book […]