Book Marketing
Book Marketing tips, ideas, resources, and success stories.
Book Marketing Tips: The Rule of Five
In my experience, the major error that new book authors make is that they stop too soon in promoting their books. Other things begin to pull for their attention and, soon, their book promotion efforts fall by the wayside. I’m going to give you a basic rule — a rule that forbids excuses, a rule […]
Author Promotion: How Terry McMillan Got Her Bestselling Start
When Terry McMillan’s first novel Mama was published in 1987, her publisher only sent out press releases and review copies — their standard low-level effort for first-time authors. So Terry took the promotion into her own hands. She wrote more than 3,000 letters to bookstores, colleges, chain stores, African-American groups, and other groups asking them […]