Book Marketing

Guy Kawasaki on Self-Publishing

In a discussion with Bloomberg’s Emily Chang, Guy Kawasaki, Apple’s former chief evangelist, discussed the importance of self-publishing. He also talked about the Apple Watch, MacBook Pro, and the Apple car. Kawasaki is now the chief evangelist for Canva. Kawasaki is the author of The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone […]

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Bestseller Book Cover Seal of Approval

Whether self-published or from a New York publisher, 70% of all book covers fail at selling books. Click To Tweet I’m launching a new service to encourage book authors and publishers to do a better job designing and promoting their book covers. As many of you know, I’ve done Book Cover Critiques for over ten […]

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31 Reasons to Do Webinars to Market Your Books

Here are 31 reasons why you should be using webinars to market your books, products, consulting, and other services. Engage people. Webinars are the best form of engagement in the online world. The only thing that can beat them are one-on-one or one-to-many in-person talks. Webinar marketing: Webinars are the best form of engagement in […]

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Book Marketing Alert: The Words You Use Determine Your Success

The words you use determine how successful you’ll be. So says Henrik Hagtvedt Click To Tweet The words you use determine how successful you’ll be. So says Henrik Hagtvedt, who recently wrote a study on how word choice influences behavior. Here are some word choices you can make: I am going to ace my next […]