Book Marketing
Book Marketing tips, ideas, resources, and success stories.
12 Key Marketing Insights from Grandmothers
The advice from grandmothers is excerpted from an article on BuzzFeed: 33 Beautiful And Hilarious Pieces Of Advice From Grandmas. Below are 12 of the 33 pieces of advice from grandmas, those that I think are most relevant to writing, publishing, and marketing books. I comment on each piece of advice to show its relevance […]
Lisa Copen: Collecting Testimonials and Blurbs
Seven years ago, Lisa Copen shared the following advice on getting testimonials with members of The Book Marketing Network. I thought her advice was worth repeating. When collecting your testimonials or blurbs for your book, make sure to not have all of them be from experts. Yes, a well-known celebrity can add a bit of […]
The 12 Commandments of Success by W Randall Jones
Here are W. Randall Jones’s 12 Commandments of Wealth. They are really 12 rules for success. They are worth paying attention to as you write and market your books. Note: The comments after the bolded commandments are mine (John Kremer). 1. Never seek money for money’s sake. — If you are writing and marketing your books […]
The Holiday Lights Theory of Economics
The Holiday Lights Theory of Economics is based on my observations of many holiday seasons, especially the winter holidays, during the past 20 years. I’ve noticed that when the economy is getting better (or, at least, people are feeling that it is getting better), more people decorate the outsides of their homes with holiday lights. […]