eBook Marketing

Avoid the Perfect Book Syndrome, Aim for the Perfect Reader Experience

This headline features one of the key tips that product launch king Jeff Walker offered in a free video several years back. Of course, he talks about it as avoiding the perfect product syndrome. And aiming for the perfect client experience. But it’s the same thing. In this video he also describes Sideways Sales Letters […]

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39 Reasons Why You Should Write a Book

The sooner your write a book, the better (for you and your business). You can certainly write a book within the next 60 days! Have you ever asked yourself, Why should I write a book? Here are 39 reasons why you should write a book. 1. Make money. You can make money not only by selling […]

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Seth Godin on Horizontal Book Launches

Reposted courtesy of Seth Godin I’ve explored a variety of ways to get to market with the books I’ve created over the last thirty years. I’ve self-published, worked with most of the major NY publishing houses, did a partnership with Barnes and Noble and another with Amazon — all as a way to solve the […]

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Launching a Book to Real Bestseller Status

In this video, Jeff Walker talks about how he drove his new book Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams to the New York Times bestseller list. In essence, he used the techniques he writes about in his book. […]