Marketing Novels
Joe Vitale: A Lesson in Copywriting
The following is taken from an email I received from my friend Joe Vitale a number of years ago. I thought it made a great point about the importance of copywriting in making sales. Note how he quietly promotes his own website in the process of critiquing another. He advocates that you read his website […]
Seth Godin: On Books, Blogs, and Tribes
Listen in as Seth Godin talks about tribes, blogs, and books. Here are a few things he noted during the interview. If you don’t have a book problem, you won’t be in a bookstore. One of the costs of being right is that some people will think you are wrong. Shame is a dream killer. […]
Book Marketing Success Stories: Do You Hate to Market Books?
If they are truly honest, all authors hate marketing. They’d rather write. Building relationships is the key to marketing. And that’s just a matter of making friends. Of course, if you write a great book, your marketing is at least half done. Great books create great fans. And great fans sell books. Remember: 80% of […]
Book Marketing Q&A: Does Long Copy or Short Copy Work Best?
Does long copy or short copy work best for writing sales copy, even book sales copy? Copywriters and marketers have argued about this for as long as there have been long-copy sales letters. There are passionate believers on both sides of the argument. Both camps make some strong points. In this video, my friend Ray […]