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Earlier this year, I was interviewed by Kathryn Guylay for her Make Publishing Fun Summit. Listen in as I talk about marketing your books and selling lots more copies of your books.
Nugget #1: Speaking is a great way to build a buzz around your book, product, or service.
Nugget #2: Word of mouth accounts for 80% of sales of your book, product, or service.
Nugget #3: If you are just getting started on your speaking career, go local first.
Nugget #4: Speaking begets more speaking.
Nugget #5: Your mindset should be about sharing, not selling.
Nugget #6: Your tribe building starts with fan #1.
Nugget #7: Re-purpose your content to reach your audience in the way that they like to consume content (text, audio, video, or online).
Nugget #8: Don’t be stingy with your content.
Nugget #9: If content is king, packaging your content is queen.
Nugget #10: Marketing is love.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.