Publicity Tips

Publicity tips for books, authors, publishers, speakers, and more.

Start Your Business Right by Monica Davis

Increase the Impact of Your Marketing Through Storytelling

Guest Post by Monica Davis Humans have told each other stories for as long as they have walked the earth. Indeed, storytelling is one of the things that makes us unique. Oddly, the importance of this universal human impulse is often forgotten in business in favor of objective information and metrics. However, storytelling is a […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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$50,000 Book Promotion Budget

How to Spend a $50,000 Book Promotion Budget

Most beginning authors as well as many established book authors do not know how to set up a budget for promoting their books. In this post, I’ll reveal how you can go about setting a $50,000 budget for promoting your book—and then how to spend that budget. Here’s your budget for promoting a book: $40,000 […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Book Marketing Bingo Card

Book Marketing Bingo: Are You Doing Enough to Market Your Books?

Are you doing enough to market your books? You can find your answer below. How many of these book marketing activities have you done for your most important book? Do you score a bingo on this Book Marketing Bingo card? Do a TV interview – Sign books at a bookstore – Write a guest blog […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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John Paul DeJoria on Persistence

Knock and Knock Again

I learned sales and marketing from knocking on a hundred doors a day. You quickly discover that you’ll get 99 slammed in your face before you make a sale. — John Paul DeJoria, quoted in The Education of Millionaires by Michael Ellsberg While John Paul DeJoria knocked on doors to sell hair care products, as […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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